The Core Brand Package
Market with clarity. Advertise with confidence.
A clear, strategic brand. Built to maximize your work with Fitrev.
Hi, I'm Boris
I’ve helped 100+ gym owners create brands that actually speak to people.
You're here because you're investing in leveling up your business and running ads. I'm here because I can help you create a brand that pours gasoline on your efforts.
Too often, the brand is what stops your ads from truly delivering. But you don’t need 5 concept rounds, long meetings, or 5-figure design fees.
You do need a clean, professional brand that reflects what you’re about—and fast. That's what The Core Brand Package is.
Let's dive in.
Who's it for?
This is for you if:
⚡️You’re launching a new offer or running ads and need to look the part—quickly.
🔥 You want to work with a Branding Pro but don’t need the long, high-touch process.
👨🏼🎨 You trust experienced creatives to lead the way while keeping things efficient.
😌 You value simplicity, clarity, and getting to the good stuff fast.
What you get
👀 Clear Brand Workshop Course
Lifetime access to my Self-Guided Clear Brand Strategy Workshop, followed by a 60 minute one-on-one brand strategy session to refine your answers.
Uncover your brand's Mission, Vision, Values, Beliefs, and Ideal Client. The perfect compliment to your mentorship from Fitrev.
🧠 Brand Strategy (PDF)
A clear brand voice including a tagline, trueline, and elevator pitch to use in sales and ads. Visual direction moodboard to gauge a look and feel.
🎯 Typographic (font-based) Logo
Two strong concepts, one round of revisions.
🎨 Brand Color Palette
Color selection to make you stand out.
✍🏼 Fonts
Curated fonts to accurately communicate your brand's personality.
📱 Social Media Templates
Make content creation simple. Templates include Single Post, Carousel, and Testimonial.
🔥 Simple brand guide (PDF)
No jargon. Just what you need to stay consistent.
💪🏼 Final Files and Canva
Your Logo in all the file formats you need. Your templates and brand kit uploaded to your Canva Pro account.
Here's a sample brand ⬇️
Here's a Sample Brand
What's the cost?
$5,000. Start to finish.
1-2 weeks from Course completion.
50% upfront, 50% when we deliver your Brand Guide.
How it works
1️⃣ Book the project
Fill in the quick form. Pay a 50% deposit to lock it in.
2️⃣ Do the workshop
Watch the videos, fill in the workbook, and let me know when you're done. We'll book a call and talk through your answers in a 60-minute strategy session.
3️⃣ Brand Strategy delivered
Say goodbye to brand confusion, and hello to Brand Clarity. With your brand strategy PDF, you'll never be lost for words about your business again.
4️⃣ Design time!
Two logo concepts are designed, refined, and approved. Then it's on to colors, fonts, and social media templates. One round of revisions, and we're good to go.
5️⃣ Deliver & launch
We wrap with final files, your assets loaded into Canva, and a brand guide to help you use them with confidence.
$5,000. Start to finish.
1-2 weeks from Course completion.
50% upfront, 50% when we deliver your Brand Guide.
Monthly spots: 3 (strictly limited)
Why this exists
I'm booked out for months with my full branding projects. But not every brand needs a five-figure transformation.
This is a way to serve more good people without compromising on care or quality.
You get the clarity and design you need without the wait.
And our friends at Fitrev get to run marketing and ads for you with creative that converts.
Built for what's next
This package is ideal if:
⚡️ You’re launching something and want to look credible fast.
🔥 You’re investing in paid marketing and need visual consistency.
🚀 You want your brand to grow with you and not hold you back later.
🧠 You’re not ready for a full rebrand, but you're done winging it
FAQ
How is this different from your full branding service?
My full branding service is deeper and more custom. It includes things like messaging, naming, culture kit badges, and full layout identity systems. This package is quicker and focused on just what you need to prove your concept, have a solid foundation, and so your brand isn't holding your paid ads back.
Will you use AI to create my brand?
Absolutely not. I believe that just because a robot can, doesn't mean a robot should. All your creative work will be 100% organic, free range, human-made. I do use ChatGPT to verify ideas and seek out perspectives on brand strategy, but what AI spits out never makes it to you. I use it to inform my strategy, never to create it.
Do I get to talk to you?
Yes! Talking to gym owners and peeling away the layers of a brand is one of my favourite things to do. After you complete your course work, Yes! we have a one-on-one call where we discuss your answers and come up with ideas for the new branding.
What if I don’t like the logo?
You get two concepts, and one round of revisions. 99% of clients get to a logo they love through this process. If we need a little more work to get it perfect, that's fine. I won't charge you crazy add-on fees as long as the revisions are reasonable.
What files will I get?
All the files you need to use your brand! I provide EPS files for print use, and PNG files for screen use. Social media, apparel, documents, signage, car wraps, skies the limit. You'll have a file for every need.
Is the design quality lower than your full package?
No, I couldn't sleep at night. The quality and care are the same, but it costs less because the scope is smaller. This is for projects where time is of the essence and paying 5 figures for branding is overkill.
Can I upgrade to full service later?
Yes! This package gives you a strong start. If you want to expand or rebrand later, we can build on this foundation together without starting from scratch.
What’s not included in this version?
Naming, badges and apparel designs, websites, landing pages, and other things that you'd expect from a full identity service. The good news? When you are ready for those big ticket items, you'll have a head start.
Why did you create this?
This is a package that's exclusive to Fitrev. Too often the quality of brand assets is the constraint, hurting the conversion of your paid ads. This is a faster, simpler way to work together and empower your paid ads to deliver as they should.
How do I save my spot?
Click the “Start your new brand” button and pay the 50% deposit. Only 3 spots are available each month.
"Boris amplifies what's in his client's mind, personifies it and (with extreme care and patience) brings it to life. This is the designer you've been waiting for - amazing partner!"
Joelle, Moxie CLT - Women's only boutique fitness with an attitude
"Metcon Creative brought us clarity and creative when it comes to our branding in every aspect of our business. He will empower you as a gym owner with what he creates and make you feel really proud of your business."
Joel, Hydra - Former CF gym turned own brand winners
"Metcon Creative is the only branding firm I recommend to my clients (and that I use myself). Boris’s craft in bringing brands to life is unmatched. If you’re in need of inspiring, creative and unique brand assets - you’ve found it."
Stu Brauer, WTF Gym Talk, Gym Real Estate
"We had a grungy brand, and we were attracting the wrong clients.Going through the questions made us think about our ideal client and how to speak to them.
Those clients are all we attract now.
If you’re on the fence about this, don’t be. You’re in great hands."
Brad & Chelsea McKee, Velocity Human Design & Optimization
Alright, I'm in! Let's do it.
