Before you rebrand, get clear on what your brand is saying.
Ever felt like your brand’s true essence is just out of reach?
Like you're on the verge of something great, but can't quite articulate it?
Like you KNOW that what you offer is hugely valuable, but people just don't get it?
That's not a logo problem.
It's a strategy problem.
And it's a problem this course can fix.
Let me guide you to a clearer understanding of your brand's true value, at a fraction of the cost of working with me 1-on-1.
Hey, I'm Boris!
With over 15 years of experience and 100+ workshops, I’ve mastered the art of unraveling brand mysteries.
Here’s what most designers don’t tell you: Branding doesn’t begin with design.
It begins with a clear strategy. An understanding of who you really are as a brand. And a clear vision for how to attract your ideal client.
Without this, we’re just making pretty pictures.
This course is the product of and 300+ hours of uncovering the brand missions, visions, values, beliefs, and ideal clients of gym owners, online coaches, and fitness entrepreneurs from around the world.
The questions in this course are the exact ones that built the foundation for brands like these:
This course is for you if:
What you offer is valuable, but you don’t have the words to describe it.
You want your team to get as fired up about your business and mission as your are.
You wish you’d stop attracting the wrong people as clients and coaches.
You’ve been wanting to rebrand for years, but get overwhelmed with where to start.
You know exactly how to help people, but you don’t know how to talk about it.
Imagine your brand speaking so clearly that your ideal clients can’t help but listen.
A brand that your team rallies behind, infused with purpose and passion.
The formula is simple: Watch the subject video, fill out the workbook. Repeat:
Brand Mission: Discover the heart of your brand – why you exist and who you're here to serve.
Values as your North Star: Define what you stand for and how it sets you apart.
Beliefs that drive you forward: Unearth the convictions that fuel your brand's fire.
Spotting your Ideal Client in the crowd: Learn to recognize and attract the clientele that resonates with your ethos.
6 video lessons. A digital workbook. All done in 3-4 hours.
"We had a grungy brand, and we were attracting the wrong clients."
"Once we sat down to get this done, it ended up being a lot easier than expected.
Going through the questions made us think about: Who is our ideal client? And how do we speak to them?
Those clients are all we attract now. We also get tons of compliments on the branding and our verbiage because it just works. It’s us, through and through.
This course guided us to all the right answers.
If you’re on the fence about this, don’t be. You’re in great hands."
Chelsea McKee, Velocity Human Design & Optimization
From 'Just another Gym' to a brand that just gets it.
Here's what you'll learn & create
Intro & How to Use This Course
Learn about what we'll cover, download the Digital Workbook, and you're good to go!
The Warmup
You don’t pull a 1RM without warming up first, and it’s the same when we build our brand muscles. This section is what will get your mind warmed up for what’s to come.
Brand Mission & Vision
Why does your brand exist? Let's get deep! Answer 3 key questions that unlock the magic of your brand:
What is your mission? What problem does your mission solve for people? How will you do this?
Brand Values
What does your brand live by? Let's go beyond the usual boring values like Integrity, Honesty, and Quality that put people to sleep. Unpack your heart and mind to uncover the values that will guide your business decisions with purpose.
Brand Beliefs
Let's get into the nitty-gritty. This is where we get into detail about the services you’re delivering and the beliefs that shape how you deliver them.
The Ideal Client
Who do you serve? Let's invent a person! Crafting your ideal client persona helps us design our brand for a specific somebody, rather than a generic everybody. Understand them, resonate with them, win them as clients.
Refine & Polish (optional but encouraged)
Ready to make your brand strategy shine? Take a break, then grab your chisel! I'll guide you through polishing what you wrote, ready to present to your team, DIY your brand, or work with a creative professional to bring your strategy to the world.
BONUS - Present Your Vision
Getting your team aligned with your mission is one of the biggest benefits of this course. Once you finish, I'll send you a BONUS Google Slides template, customizable to your brand. Use it to present your newly discovered insights to your team, and get them on board with your mission!
The perfect start of your new brand.
Doing a rebrand, but don't know where to start? Congratulations: You've found your starting point.
No need to block out a week (who has a week?) - Take 3-4 hours and it's done.
Never get left rambling when someone asks "What do you guys do?"
Watch the video, fill in the workbook, move on to the next section, repeat, blow your own mind with your answers.
If you've read this far, there's something I need you to know.
This course is not a lead magnet for my 1-on-1 services. It's not a taste of the bigger pie that I'm going to upsell you on.
It's a standalone product designed to deepen your understanding of branding, propel your business forward, and get your team on the same mission-driven page.
I'm pumped to see what your brand becomes.